6 Reasons why you should monitor your competitors on LinkedIn

by Vinny Hassan in July 25th, 2022
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Most business owners know it's essential to keep an eye on their competition. But did you know that you can also monitor your competitors on LinkedIn?

By keeping tabs on your rivals' LinkedIn activity, you can learn a lot about what they're up to and how they're positioning themselves in the market. This information can help you stay ahead of the curve and continue to outperform your competition.

So how do you go about monitoring your competitors on LinkedIn? It's actually relatively easy. Here are six tips:

1. Keep tabs on your competition's latest news and announcements

In business, it's always important to know what your competition is up to. After all, they may be one step ahead of you regarding products, pricing, or marketing. That's why keeping tabs on their latest news and announcements is essential.

You can do this by subscribing to their newsletter, following them on social media, or keeping an eye on their website. By staying up-to-date on your competition's activities, you'll be better positioned to respond quickly and effectively to any potential threats or opportunities. And who knows - you might even learn a thing or two from them along the way.

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2. Monitor their employee growth and turnover rates

One of the best ways for companies to ensure long-term success is to monitor employee growth and turnover rates. By tracking these metrics, businesses can identify potential problems early on and take steps to address them.

For example, if a company sees its turnover rate increase, it may need to review its hiring practices or offer more training opportunities. Similarly, the company may need to invest in better development programs if employee growth appears stagnant. By paying close attention to these metrics, businesses can ensure they are making the most of their human capital.

3. Gauge how active they are on LinkedIn and what content they're sharing

As a professional, it's essential to stay active on LinkedIn. Not only does this help you network with other professionals, but it also allows you to gauge the activity of your industry as a whole. By looking at what others are sharing, you can get an idea of the hot topics being discussed. You can also see what content is receiving the most engagement.

This information can be invaluable in helping you to adjust your own LinkedIn strategy. Additionally, being active on LinkedIn makes you more likely to appear in search results. This can help you to increase your visibility and expand your reach. Staying active on LinkedIn is essential for any professional who wants to stay ahead of the curve.

4. Identify any potential partnerships or collaborations they may be forming

In today's business world, it pays to keep an eye on your competition, especially on LinkedIn. By monitoring your competitors' activities on the site, you can stay one step ahead of the game and identify any potential partnerships or collaborations they may be forming.

For example, if you see that a competitor has started following a new company, it may be worth reaching out to that company yourself. Or if you notice that a competitor has joined a LinkedIn group focused on a particular industry, it might be time to start your own group and get involved in the conversation.

By monitoring your competition on LinkedIn, you can ensure you're always ahead of the curve.

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5. Watch for changes in their company strategy or messaging

Any good businessperson knows the key to success is staying ahead of the competition. With that in mind, keeping an eye on changes in your competitor's strategy or messaging is essential. This can be anything from a difference in their advertising campaign to a new slogan.

By being aware of these changes, you can adjust your plans accordingly and stay one step ahead. After all, the last thing you want is to be caught flat-footed by your competition. So keep your eyes open, and don't let them get the upper hand.

6. Gather intelligence on who their top influencers are and what content resonates with them

When it comes to gathering intelligence on your competition, there's no need to go full-on James Bond. A few simple steps can give you a clear picture of who their top influencers are and what content resonates with them.

  1. First, take a look at their social media accounts. Who are they following? Who's following them? Please pay attention to patterns and trends; this can give you valuable insights into their target audience.
  2. Second, set up Google Alerts for key terms related to your industry and business. This will help you stay on top of any new developments or announcements.
  3. Finally, check out review sites like Yelp and TripAdvisor. What are people saying about their products or services? This feedback can be invaluable as you work to improve your offerings.

By taking these steps, you'll better understand your competition and make informed decisions about your own business.


Keeping tabs on your competition can be a full-time job, but staying ahead of the curve is worth it. By monitoring their news, employee growth, and LinkedIn activity, you'll be able to identify any changes in their company strategy or messaging.

Additionally, you can gather intelligence on their top influencers and what content resonates with them. With this information, you can adjust your strategies to stay one step ahead.

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