#005 - Go To Market

by Ayhan K. Isaacs October 25th, 2021

Decided to build Radar as a chrome extension.

One thing I learned from all the clients.

Product launches need to be on point.

In order to keep things simple and lean. Decided to whip up a quick landing page using Unstack and then push traffic to it by running outbound campaigns.

This will allow me to build a decently sized beta list.

Post MVP launch the overall marketing for acquisition, engagement and retention will change. But right now it is all about creating awarness and having as many conversations.

Fundamentally the product has to do the 2 things - monitor and notify.

If we are able to do that in a seamless manner.

Everything becomes easier.

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