We've all been there. You're scrolling through your LinkedIn feed, and you see a post from that guy. You know, that guy. The one who's always selling, constantly pushing his product, and continuously spamming your feed with posts about how great his company is. We're not going to name any names, but you know who we're talking about.
While there's nothing wrong with using LinkedIn as a platform to sell your product or service, there is a right way and a wrong way to go about it. This blog post will give you tips on how to sell on LinkedIn without being that guy. Trust us; your LinkedIn connections will thank you for it.
Do: Post Relevant Content
When it comes to selling on LinkedIn, relevancy is vital. No one wants to see a post about your latest product or service if they have no interest in what you're selling. Before you hit "publish" on that next LinkedIn post, ask yourself if your posting is relevant to your audience. If the answer is no, it's probably best to save it for another time.
Do: Engage in Conversation
If you want to sell on LinkedIn, you need to be willing to engage in conversation with your connections. That means more than just posting content—it means commenting on other people's posts, sending messages, and connecting with other professionals in your field. The more you engage with others on LinkedIn, the more likely they are to engage with you—and that includes buying what you're selling.
Do: Use LinkedIn Groups
LinkedIn groups are a great way to sell your product or service without being that guy. When you join a relevant LinkedIn group, you'll be able to share your content with a captive audience interested in what you have to say. Just be sure to follow the group's rules and guidelines—if you don't, you could be kicked out, and that would definitely not help you sell anything.
Do: Offer Value
When selling on LinkedIn, you must offer value to your potential customers. That means more than just giving them a great deal on your product or service—it means providing them with content that is relevant and useful. If you can do that, you'll be much more likely to make a sale than if you're just trying to hard sell your product.
Don't: Constantly Sell
No one likes being sold to, and that includes your LinkedIn connections. If all you do is post about your product or service, you're going to get tuned out pretty quickly. Instead, focus on providing value with your content. Share blog posts, infographics, videos, and other types of content that will help your connections learn more about what you do. If you provide value first, selling will be much easier later.
Don't: Ignore Your Profile
Your LinkedIn profile is your digital business card, so it's essential to ensure it's up-to-date and accurate. If you're selling on LinkedIn, potential customers will want to know more about you and your business. Be sure to complete your profile, including your work history, education, skills, and interests. And don't forget to add a professional photo!
Don't: Spam Your Connections' Inboxes
Just because someone has given you their email address doesn't mean they want to receive a sales pitch from you every other day. If you're going to reach out to someone directly, make sure it's someone you know who has expressed interest in what you're selling. Otherwise, you risk coming across as pushy—no one wants to buy from a pushy salesperson.
Don't: Oversell Yourself
It's essential to be confident in what you're selling—but there's a fine line between confidence and arrogance, and it's important not to cross it. No one likes a bragger, so avoid appearing arrogant or boastful in your posts and interactions with others. Be confident, but be humble—you'll come across as more likable and trustworthy that way.
Final words:
LinkedIn can be an extremely effective platform for selling your product or service if used accurately. Just remember to be relevant, engaging, and humble—and most importantly, don't be that guy! With these tips in mind, start selling on LinkedIn today!