Harnessing artificial intelligence for better digital selling results

by Vinny Hassan in January 11th, 2023
cover image/robot toy on table

A recent study found that artificial intelligence (AI) could be used to improve digital selling results. The study, which Salesforce and the University of Geneva conducted, looked at how AI could help sellers identify and contact potential customers more quickly and accurately.

The results showed that using AI led to a 50 percent improvement in the number of leads generated. This suggests that AI can be an essential tool for improving digital selling results. Let's find out some more!

1. What is artificial intelligence, and why should you care?

Artificial intelligence (AI) is an umbrella term for a branch of computer science that focuses on creating machines or software that can simulate human behavior.

AI-driven technology has the potential to revolutionize digital selling, making it easier to personalize customer interactions, improve accuracy during the sales process, and more accurately forecast demand.

2. How can artificial intelligence help your digital selling efforts?

AI can help you personalize customer interactions and optimize customer service. AI-driven chatbots, for example, provide customers with an efficient way to get instant answers to their questions.

AI can also use past data to suggest more appropriate products or services the customer may be interested in purchasing. Additionally, AI can analyze customer behavior patterns over time and make recommendations based on what works and what doesn't.

3. What are some benefits of using artificial intelligence for digital selling?

Using AI for digital selling can increase sales and boost customer satisfaction. AI can help you target the right customers with the most relevant content, increasing conversion rates and boosting customer loyalty.

Additionally, AI-driven technology can help you automate parts of the sales process to save time and money while improving accuracy.

person holding smartphone

4. How do you get started with using artificial intelligence for your digital selling efforts?

There are a few different ways to get started with using AI for digital selling. One is to invest in an AI-driven sales platform, such as Salesforce's Einstein or Microsoft Dynamics 365, which offers customer intelligence and predictive analytics capabilities.

You can also leverage existing data sources, such as web analytics or CRM systems, to identify trends and patterns that could inform your digital selling strategies.

Finally, you can work with an experienced AI partner who can help you customize solutions specific to your unique needs.

5. What are the challenges associated with using artificial intelligence for digital selling, and how can you overcome them?

One of the main challenges associated with using AI for digital selling is finding reliable data sources. Predicting customer behavior without accurate and up-to-date customer information can be difficult.

Additionally, AI solutions are typically expensive and require specialized knowledge to implement correctly. To overcome these challenges, make sure that you have a clearly defined business goal before investing in AI technology, and take the time to research vendors who have experience in the field. Additionally, you should ensure that you have a reliable data infrastructure in place to support your efforts.

6. What are some best practices and tips for using artificial intelligence for digital selling?

When using AI for digital selling, the most critical best practice is to ensure that you have reliable data sources. Getting meaningful insights and making informed decisions can be challenging without accurate information.

Additionally, it would be best to look for AI solutions tailored to your specific business needs and have clear use cases outlined in advance.

Finally, take the time to analyze past results — by actively monitoring customer journeys, you can identify opportunities to optimize your strategies further and maximize ROI.

Last thoughts

As you can see, AI has several benefits for digital selling. It can help you boost sales and customer satisfaction and automate parts of the sales process to save time and money while improving accuracy.

However, as with any new technology, there are some challenges associated with using AI for digital selling. The most important thing is to ensure that you have reliable data sources in place and select an AI solution tailored to your specific needs. With the right approach, AI can be an invaluable tool for boosting your digital selling efforts.

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