Social Selling: Why Small Businesses Should Get on Board

by Vinny Hassan in June 9th, 2022
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You may have heard the term "social selling" before, but what is it? And why should small businesses care? Social selling uses social media to build relationships and interact with potential and current customers. It's a way to connect with your target audience and create a community around your brand.

Sounds pretty good so far, right? That's because it is! In fact, social selling can be a game-changer for small businesses. Keep reading to learn more about the benefits of social selling and how to get started.

The Benefits of Social Selling for Small Businesses

1. Increase brand awareness.

Social media is a powerful tool that can help you reach a wider audience and increase brand awareness for your small business. When you interact with potential and current customers on social media, you get your name out there and build name recognition.

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2. Generate leads.

Social selling can also help you generate leads for your business. By interacting with potential customers on social media, you can build relationships and get them interested in what you offer. Once you've generated some leads, you can then start working on converting them into paying customers.

3. Boost sales.

One of the ultimate goals of social selling is to boost sales for your small business. When done correctly, social selling can help you close more deals and make more sales. By building relationships with potential customers and providing them with valuable information, you'll be better positioned to sell them your products or services when they're ready to buy.

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4. Improve customer relationships.

Social selling can also help you improve relationships with your current customers. By staying active on social media and interacting with them regularly, you can build stronger relationships and keep them loyal to your brand.

5. Get insights into your target market.

Another great benefit of social selling is that it gives insights into your target market. When you interact with potential and current customers on social media, you can learn more about their needs and wants. This information can be extremely valuable as you develop your marketing strategy and create products or services that your target market will love.

How to get started with social selling for your small business.

1. Define your goals.

Before using social media for social selling, defining your goals is essential. What do you hope to achieve by using social media? Once you know what you want to accomplish, you can create a plan for how best to use social media to achieve those goals.

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2. Identify your target audience.

Who are you trying to reach with your social selling efforts? Once you know your target audience, you can start creating content that will appeal to them and get involved in conversations that they're interested in.

3. Find the right platform. 

Not all social media platforms are created equal—so it's crucial to find the one that makes the most sense for your business. For example, if you're trying to reach millennials, then Instagram might be a good choice. But if you're trying to reach baby boomers, Facebook might be better. Do some research on each platform before making a decision. 

4 Start creating valuable content.

Once you've defined your goals, identified your target audience, and found the right platform, it's time to start creating content. But not just any old content —you want to create valuable, interesting, and engaging content. This could include blog posts, infographics, videos, or even just helpful tips and advice. Whatever form it takes, make sure that your content is something that people will want to read or watch.

5 Get involved in conversations.

In addition to creating your own content, make sure to get involved in conversations that are already happening on social media. This could include commenting on other people's posts, joining Twitter chats or LinkedIn groups, or even starting your own conversations by asking questions or sharing insights. The key is to be active and engaged with other users on whatever platform you use.

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6 Monitor your progress.

Finally, don't forget to monitor your progress as you go along. Keep track of things like website traffic, lead generation, and sales numbers to see how well you’re social selling efforts are working overtime. Make adjustments as necessary until you're happy with the results you're seeing from your efforts!

Last thoughts

By now, it's clear that social selling is here to stay. And there are plenty of good reasons why small businesses should get on board. Social selling allows you to reach more customers and build relationships with them, and it also allows you to do so in a way that feels natural and organic.

So if you as a small business are not already using social selling as part of your sales strategy, what are you waiting for? It's time to start reaping the many benefits that this approach has to offer.

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