The Top 6 LinkedIn Metrics To Track When You're Just Starting Out

by Vinny Hassan in August 31st, 2022
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LinkedIn can be a powerful tool for businesses, but it can also be a little daunting to know where to start. What metrics should you track? How often should you check them? And what do they even mean?

Don't worry; we're here to help. In this blog post, we'll run through the top 6 LinkedIn metrics you should track when starting out. By the end, you'll have a good understanding of what each metric means and how you can use it to improve your LinkedIn strategy. Let's get started!

1. Profile Views

This is the number of times your profile has been viewed in the last seven days. This metric is an excellent way to gauge interest in your profile and see if people are engaging with your content. If you see a sudden spike in views, it could indicate that something you posted is resonating with your audience.

Conversely, seeing a dip in views could indicate that you need to mix up your content strategy. Either way, it's essential to keep an eye on this metric and use it to inform your future content strategy.

2. Website Clicks

This is the number of clicks on the website link in your profile over the last seven days. This metric is an excellent way to gauge the effectiveness of your profile in driving traffic to your website. If you see a steady increase in clicks, it indicates that your profile is performing well and that people are interested in learning more about your business.

If you see a decrease in clicks, it could indicate that your profile needs more work or that people are losing interest in your business. Either way, this metric is worth tracking to ensure your profile is driving traffic to your website.

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3. Engagement Rate

This is the percentage of people who engaged with your content (liked, commented, or shared) out of the total number of people who saw it. This metric is a good way to gauge how effectively your content engages with your audience.

If you see a high engagement rate, it's an indication that people are interested in what you're saying and that they're sharing your content with their network. If you see a low engagement rate, it could indicate that you need to mix up your content or that people are losing interest in what you're saying.

Either way, this metric is worth tracking to ensure your content is engaging with your audience.

4. InMail Responses

This is the number of InMails (messages sent through LinkedIn) that you've responded to in the last seven days. Tracking this metric will help give you an idea of how effective LinkedIn InMails are for reaching new contacts and building relationships.

A high response rate indicates that people are interested in hearing from you and that LinkedIn InMails are an effective way to reach new contacts. A low response rate could suggest that LinkedIn InMails are not an effective way to get new contacts or that people are not interested in hearing from you.

5. Connections

This is the number of connections (people who have accepted your invitation to connect) that you have on LinkedIn. This metric can help give you an idea of how extensive your network is and how effectively you can connect with new contacts.

A high number of connections indicates that you have a large network and/or that connecting with new contacts is easy. A low number of connections indicates that connecting with new contacts may be difficult for you or that you have a smaller network.

6. Employee Activity

This is the number of employees from your company who have engaged with other users in the last seven days. This also includes things like how often employees log in, how many connections they're making, and what kind of content they're sharing. By tracking employee activity, you can better understand which employees are using LinkedIn effectively and which aren't.

This information can then be used to improve your LinkedIn strategy. Additionally, tracking employee activity can help you identify potential ambassadors for your LinkedIn page who can help promote your business to their connections.

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Conclusions

LinkedIn can be extremely valuable for businesses—but only if used correctly. By tracking the right metrics, companies can ensure that their LinkedIn strategy is on track and generating leads effectively. These six metrics are a great place to start when monitoring your company's progress on LinkedIn.




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