The Ultimate Guide to Using LinkedIn Hashtags

by Vinny Hassan in September 16th, 2022
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LinkedIn hashtags are a great way to better engage with your audience. Adding relevant hashtags to your posts allows you to tap into a larger conversation and reach more people. This blog post will show you how to use LinkedIn hashtags effectively. We'll also share some best practices for getting the most out of them.

So, if you're ready to use LinkedIn hashtags in your marketing strategy, keep reading!

What are LinkedIn hashtags, and how do they work?

LinkedIn is a platform for professionals to connect with one another. LinkedIn hashtags are a way for users to categorize their posts and make them searchable. LinkedIn hashtags work similarly to other social media platforms, such as Twitter and Instagram.

When a LinkedIn user includes a hashtag in their post, anyone searching for that hashtag will be able to see the post. LinkedIn hashtags are a great way to connect with others in your field, start a conversation, and build your professional network. To get started, simply include a LinkedIn hashtag in your next post.

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How can you use LinkedIn hashtags to better engage with your audience on the platform?

LinkedIn is a platform known for its professional networking capabilities, but it also offers opportunities for content marketing and engagement with potential customers. LinkedIn users can take advantage of hashtags to reach a wider audience and promote their brand.

Using LinkedIn hashtags strategically can help users connect with target audiences, start conversations, and generate leads. LinkedIn allows users to follow specific hashtags, so users should choose hashtags that are relevant to their business or industry. In addition, LinkedIn users can search for posts with specific hashtags, making it easy to find the content of interest.

Hashtags can also be used to join or create groups on LinkedIn. Groups provide an opportunity for like-minded LinkedIn users to connect and engage in discussions about mutual interests. LinkedIn hashtags offer a variety of benefits for users looking to engage with their target audience on the platform.

Examples of effective LinkedIn hashtag strategies

Hashtags can help you to connect with other professionals in your field, as well as give you the opportunity to share your own content and start conversations. However, LinkedIn operates slightly differently from other social media platforms regarding hashtags.

For example, LinkedIn users are more likely to search for specific keywords than they are to explore hashtags. As a result, it's essential to choose your LinkedIn hashtags carefully.

Here are some examples of effective LinkedIn hashtag strategies:

  • Use relevant industry hashtags to connect with others in your field.
  • Use hashtags to promote your own content and start conversations.
  • Choose your LinkedIn hashtags carefully based on what users are likely to search for.

By following these tips, you can make the most of LinkedIn's hashtag feature and boost your visibility on the platform.

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Tips for using LinkedIn hashtags correctly

LinkedIn is a professional networking site, which means it's not quite as playful as other social media platforms like Twitter and Instagram. Nevertheless, LinkedIn users can still take advantage of hashtags to make their posts more discoverable.

Here are a few tips for using LinkedIn hashtags correctly:

  • Use relevant, industry-specific hashtags.

LinkedIn is all about business, so make sure your hashtags reflect that. For example, if you're in the marketing industry, you might use hashtags like #marketingtips or #brandingstrategy, and even better if you personalize them for your individual brand.

  • Keep it short and sweet.

Unlike Twitter, LinkedIn users tend to skim rather than read detailed posts. That's why keeping your hashtags concise and easy to understand at a glance is essential.

  • Use popular LinkedIn hashtags.

Hashtags like #networking or #careerdevelopment are always popular on LinkedIn, so using them in your posts can help you reach a wider audience.

By following these tips, you can ensure that your LinkedIn hashtags work hard for you - and not against you.

Hashtag best practices for LinkedIn

LinkedIn is a powerful tool for connecting with professionals in your field, and hashtags can significantly extend your reach. However, LinkedIn users tend to be more conservative than other social media users, so it's essential to use hashtags sparingly and only when they are relevant.

Here are some tips for using hashtags on LinkedIn:

  • Use 1-2 hashtags per post. Any more than that will look spammy.
  • Avoid using generic hashtags like #socialmedia or #marketing. Instead, use specific, niche hashtags to help you reach your target audience.
  • Research popular LinkedIn hashtags in your industry and use them to connect with others who share your interests.
  • Use LinkedIn Pulse to search for articles tagged with specific hashtags. This is a great way to find quality content to share with your network.

Following these simple guidelines, you can effectively use hashtags to connect with others on LinkedIn and further your professional goals.


LinkedIn has come a long way since its inception in 2002 as a platform exclusively for business networking. The addition of LinkedIn hashtags is one example of how the site continues to evolve and meet the needs of its users. Correctly used LinkedIn hashtags can help you better engage with your target audience and grow your presence on the platform.

When using LinkedIn hashtags, keep in mind best practices such as using 2-3 hashtags per post, choosing relevant and popular hashtags, and monitoring hashtag performance. With these tips in mind, you can start using hashtags on LinkedIn to connect with new contacts and improve your online visibility.

Have you started using LinkedIn hashtags yet? Make sure to give it a try, and you will see the profit!

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