When is the Best Time to Contact Leads?

by Vinny Hassan in , December 8th, 2022
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If you're in sales, then you know that timing is everything. Making contact with a lead at the right time can mean the difference between making a sale and getting ghosted. But what is the best time to contact leads?

Unfortunately, there isn't a one-size-fits-all answer to that question. The best time to contact a lead will vary depending on several factors, including the industry, the product or service being sold, and the lead's location. However, some general guidelines can help you determine the best time to contact leads. Keep reading to learn more.

The best time to contact leads is early in the morning.

By calling early, you'll be more likely to reach decision-makers before they're bogged down with meetings and other commitments. In addition, your call will be more likely to be remembered if it's the first thing on the lead's agenda for the day.

Of course, there will always be exceptions to this rule - some people may prefer to be contacted in the evening, and some may not appreciate being woken up early. However, as a general rule, you'll have the best luck reaching leads if you call them first thing in the morning.

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Mondays are the best day of the week to reach out to leads.

Mondays are often seen as the start of the work week, and they can be a great time to reach out to potential leads. On Monday mornings, people are usually back at their desks after the weekend and ready to tackle their to-do lists. This can make them more receptive to hearing from salespeople and open to scheduling appointments or taking phone calls.

Additionally, Mondays tend to be less hectic than other weekdays, so you're more likely to get through to decision-makers who are available to talk. Monday is an excellent choice if you're looking for a day of the week to reach out to your leads.

Tuesdays and Wednesdays are also good days to make contact.

Are you trying to make contact with someone? You may want to consider scheduling your call or meeting for a Tuesday or Wednesday. According to research, people are typically more productive these days of the week.

One theory is that we tend to have more energy in the middle of the week because we're over the hump of getting back into the workweek groove. This boost in productivity can make Tuesdays and Wednesdays ideal days for getting things done.

If you're looking to schedule a meeting or make a call, these days may increase your chances of getting a positive response. And who knows? Maybe you'll even find yourself being more productive as well.

The best time of day to close more deals is in the afternoon.

If you're looking to close more deals, the best time is in the afternoon. Studies have shown that people are more likely to make decisions later in the day when they're tired and their willpower is low. For salespeople, this means that it's essential to save your most important pitches for the afternoon.

In addition, research has shown that people are more likely to take risks in the afternoon, which can be helpful when trying to seal a deal. Of course, every person is different, and there will always be exceptions to the rule. But if you're looking to close more deals, the afternoon is the best day to do it.

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Closing deals on Fridays may be complicated because people prepare for the weekend.

It's often said that the closer you get to the end of the week, the harder it is to get people to focus on work. This may be especially true when it comes to closing deals.

With Friday afternoon looming, many people are already thinking about their plans for the weekend and may be less likely to be receptive to a sales pitch.

On the other hand, some research suggests that people are more likely to take risks on Fridays, which could make them more open to making a purchase.

If you're hoping to close a deal on Friday, you must gauge your prospect's mood and adjust your approach accordingly. If they seem rushed or eager to leave, it may be best to postpone the meeting. But if they're relaxed and in good spirits, you may have a better chance of landing the sale.

Following up with leads within 24 hours of their initial inquiry is crucial for success.

When a potential customer expresses interest in your product or service, it's essential to act quickly. Studies have shown that following up with a lead within 24 hours of their initial inquiry results in a significantly higher likelihood of conversion.

In today's fast-paced world, customers expect a high level of responsiveness, and if you're unable to meet their expectations, they'll simply move on to the next company. Additionally, promptly addressing customer inquiries shows that you're organized and attentive, two essential qualities for any successful business.

By following up quickly, you'll not only win more customers, but you'll also build trust and credibility with the ones you already have.

Consider the timezone

When contacting potential customers, it's crucial to take into account their timezone. After all, if you're trying to reach out in the middle of the night, there's a good chance they won't be available.

To ensure you make contact at an appropriate time, do some research on the customer's location and plan your outreach accordingly. This will show them that you're respectful of their time and reduce the chance of them becoming frustrated with your attempts to reach out.

In addition, when scheduling meetings or calls, always clarify what timezone you're referring to in order to avoid confusion. By doing this, you'll be able to maximize the chances of connecting with potential customers and closing more deals.


Remember, there is no perfect time to make contact with a lead. The best time will vary depending on several factors, including the industry, the product or service sold, and the lead's location. However, by following these general guidelines, you can increase your chances of making contact at a time when your lead is more likely spent and less likely to be distracted by other things going on at work.

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