Why B2B Companies Need to Social Sell

by Vinny Hassan in , August 18th, 2022
cover image/2 people holding hands

If you’re a business that relies on other companies for sales, you need to start social selling—and here’s why. Social selling is the process of using social media to find, connect with, and build relationships with potential customers.

Think about it this way: In the past, the only way to reach potential customers was through cold calls, trade shows, or (if you were lucky) a personal introduction. But today, potential customers spend more time than ever on social media platforms like LinkedIn, Twitter, and Facebook. So if you want to reach them where they are, you need to be on those platforms too.

Moreover, social selling doesn’t just give you access to a larger pool of potential customers—it also allows you to vet them before you even pick up the phone. For example, let’s say you want to sell your product to Company X. With social selling, you can research Company X on LinkedIn to see if they’re a good fit for your product. You can also see if any of your connections have connections at Company X who could introduce you.

In short, social selling is a powerful tool that every B2B company should be using—and here are six reasons why:

1. Social Selling Helps You Reach More Potential Customers

As we mentioned, potential customers spend more time on social media than ever. And if you want to reach them where they are, you need to be on those platforms too. Social selling gives you access to a larger pool of potential customers that you can reach with tailored content and messages.

view of two persons hands

2. Social Selling Allows You To Vet Potential Customers

Gone are the days when businesses had to rely on cold calls and blind luck to find customers. With social selling, you can research potential customers before you even pick up the phone. This allows you to vet them and ensure they fit your products or services well.

3. Social Selling Helps You Build Relationships With Potential Customers

Social selling also allows you to build relationships with potential customers before selling. By engaging with them on social media, you can create a rapport and establish trust—two things that are essential for making a sale.

4. Social Selling Helps You Generate More leads

Social selling is a great way to generate leads. By engaging with potential customers on social media, you can get them interested in your product or service and persuade them to buy it.

black smartphone near person

5. Social Selling Is Cost-Effective

Social selling is also a cost-effective way to reach potential customers. It doesn’t cost anything to set up a LinkedIn or Twitter profile; once you’ve done that, you can reach an unlimited number of people for free.

6. Social Selling Is Quick And Easy

Finally, social selling is quick and easy. Unlike traditional methods like cold calling, you don’t need to invest much time or effort to see results. All you need is a social media account and a willingness to engage with potential customers.

Conclusions:

If you’re not using social selling as part of your B2B sales strategy, we hope this article has convinced you to try it. Social selling helps you reach more potential customers, build relationships, and generate leads—all at a low cost. So what are you waiting for? Start social selling today!



Your cart
    Checkout